Digital marketing and AI for Nashville and Middle Tennessee · since 2014
Ads, websites, email, social and AI, under one roof.
Etch runs your Google, Facebook, Instagram and AI ads, builds the website they land on, answers every lead in minutes and puts AI to work across your business. One dashboard shows what each dollar brought back.
Licensed techs, upfront pricing and a 4.9-star rating. Book online in a minute.
Book onlineReviewsCallWho does same-day AC repair near Franklin?
Cumberland Home Services has a 4.9 rating and books same-day visits online.
Where this month’s leads came from
Cumberland HomeText message · now
Hi, can someone look at my AC today?
Thanks! We can be there between 2 and 4 today. Book your spot: cumberlandhome.com/book
Replied in 58 seconds
An example business with example numbers. Yours, live, is what we build.
What we do
The ads that bring people in, the site and the follow-up that turn them into customers, the AI that takes the repetitive work, and the dashboard that shows what it all did. Use one service or all of them.
Every mailer, sign and card carries a QR code, a tracked number or a landing page, so it is counted next to your ads.
AI that adds value
AI doesn’t replace the marketing. It does the slow, repetitive parts fast, so you get a bigger agency’s output with the owners’ attention. Nothing reaches a customer without a person’s yes.
A new form, call or message gets a text back with your booking link, any hour of the day.
New headlines, images and audiences drafted from what is working, checked by a person before they run.
Emails and posts drafted from your real products, listings and reviews, then edited and approved.
Google, Facebook, AI ads, email and your website read against each other, with one page every month.
Want AI beyond marketing? We run AI audits, set up AI tools and build workflows that take hours off your week.
See AI servicesDashboards · the Etch Engine
Two Etch Engines run today. The first runs Southaven Homes, the Tennessee home builder our owners also run: its crews, its plans, its books and a marketing desk that answers leads, writes the agent email and reports every Monday. The second reads the marketing of a sixteen-location auto service business every day, from TV to ChatGPT ads, against the calls and bookings it brings in, and in its first weeks caught a review feed that had quietly stopped. We build them on a stack we know.
Live figures from the Southaven dashboard, September 2026.
Every send waits for a human yes.
MailerLiteKlaviyoFacebookInstagramTwilioAirtableGoogle WorkspaceQuickBooksNetlify
Plans
Three plans for local businesses and a custom plan for bigger ones. Ad spend is paid straight to the platforms, never marked up.
One channel, done right
$450/month
For a single location starting with paid ads.
Ads, email and social together
$1,500/month
For businesses ready to show up everywhere their customers look.
Every channel, plus the engine
$2,500/month
For businesses that want every dollar working and accounted for.
Bigger and more complex
Quoted for you
For several locations, big budgets or a stack of systems.
Compare the plans · Websites from $500 · Brand creation from $1,500 · AI audit $500
Recent work
Three brands built end to end: websites, email programs, social and the dashboards that run them.
Website, blog, agent and buyer email programs, social composer and the Engine that runs the whole desk.
A site redesign concept and a recurring email program for a three-store retailer: a journal, an education series and a monthly digest.
Naming, identity and the launch site for a Florida estate-management and concierge company.
On the record
Not quotes. Numbers off the dashboards, with the client’s name attached.
16locations
A weekly email and a weekly Facebook post, written, designed and posted for sixteen locations across Alabama, Florida and Tennessee. Every week.
Budget Brakes · auto service · a client since 2014
42.6%opens
On a list of 424 real-estate agents, mailed twice a month — each send drafted from that month’s live listings, edited by a person, and reported every Monday.
Southaven Homes · home builder · the Engine since summer 2026
3recurring formats
A journal, an education series and a monthly digest, each built in Klaviyo with its own template so the team can keep it going — for a three-store retailer twenty years in.
Pleasures Boutique · retail · Alabama and Tennessee
Day one.name to launch
A name, a mark, a written voice and a launch site for a private estate-management company, from the first question to the day it went live.
Dovetail Lifestyle · estate management · Florida
Also worked with since 2014Real Change FitnessAlliant RealtyStanding Stone Pools & PatiosLegacy K FarmsCitywide Development
How it works
Five steps, the same every time. You approve everything before it goes anywhere.
A free look at your Google profile, website, ads, email and what AI assistants say about you. One page, two business days.
Who you want to reach, what it should cost and the plan that fits. A number before any work starts.
Ads, landing pages, tracking and follow-up live in two to three weeks.
Every new lead texted back in minutes and sent to you, any hour.
Numbers every Monday, one page every month, and the next change to make.
The studio
Etch is a digital marketing and AI studio in Brentwood, serving Nashville and Middle Tennessee since 2014. Ads, websites, content, email, AI and brand all happen under one roof, so the pieces are built to work together, and the owners are on every account.
Jessica DeckerOwner · creative director
Ryan DeckerOwner · systems & AIStart a project
More leads, faster follow-up, a list that has gone quiet, a launch, or one dashboard that finds the money in your business. Two sentences is plenty; we will come back with questions, and usually with a time for a short call.