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Free checkup.
Freeone page back in two business days
Your Google profile, website, ads, email and what AI assistants say about you, with the three things to fix first.
Digital marketing and AI for Nashville and Middle Tennessee · since 2014
More customers from every dollar online.
Ads, websites, email, social and AI, under one roof.
Etch runs your Google, Facebook, Instagram and AI ads, builds the website they land on, answers every lead in minutes and puts AI to work across your business. One dashboard shows what each dollar brought back.
See it for
ac repair franklin tn
Sponsored · cumberlandhome.comSame-Day AC Repair in Franklin | Cumberland Home Services
Licensed techs, upfront pricing and a 4.9-star rating. Book online in a minute.
Book onlineReviewsCallCcumberlandhomeSponsored
Fall tune-up, $79.Before the first cold night. Franklin and Brentwood.
Book now
Who does same-day AC repair near Franklin?
Cumberland Home Services has a 4.9 rating and books same-day visits online.
SponsoredCumberland Home ServicesBook online
Where this month’s leads came from
- Google31
- Facebook & Instagram24
- ChatGPT9
Cumberland HomeText message · now
Hi, can someone look at my AC today?
Thanks! We can be there between 2 and 4 today. Book your spot: cumberlandhome.com/book
Replied in 58 seconds
Spent this month$2,400Google, Meta, OpenAI
Leads64calls, forms, texts
Cost per lead$37.50this month
Booked jobs29from the ads
- Foundon Google
- Answeredin 58 seconds
- Countedon your dashboard
An example business with example numbers. Yours, live, is what we build.
FreeA digital marketing checkup. One page back in two business days.
MonthlyPlans from $450 a month. $500 websites, live in 48 hours.
CustomSeveral locations or a complex business, quoted after the checkup.
What we do
Digital marketing and AI, start to finish.
The ads that bring people in, the site and the follow-up that turn them into customers, the AI that takes the repetitive work, and the dashboard that shows what it all did. Use one service or all of them.
Advertising
Websites & brand
Email & social
AI services
- AI business auditWhere your hours go, measured and ranked by payback. From $500, guaranteed.
- AI implementationThe right AI tools, connected, set up and taught to your team.
- AI workflows & automationLead replies, follow-ups and reports that run themselves.
- DashboardsEvery channel, location and dollar on one page, with an AI you can ask.
Every mailer, sign and card carries a QR code, a tracked number or a landing page, so it is counted next to your ads.
AI that adds value
Where the AI earns its keep.
AI doesn’t replace the marketing. It does the slow, repetitive parts fast, so you get a bigger agency’s output with the owners’ attention. Nothing reaches a customer without a person’s yes.
Leads answered in minutes.
A new form, call or message gets a text back with your booking link, any hour of the day.
Ads tested every week.
New headlines, images and audiences drafted from what is working, checked by a person before they run.
Content from your own data.
Emails and posts drafted from your real products, listings and reviews, then edited and approved.
Every dollar on one page.
Google, Facebook, AI ads, email and your website read against each other, with one page every month.
Want AI beyond marketing? We run AI audits, set up AI tools and build workflows that take hours off your week.
See AI servicesDashboards · the Etch Engine
Every system you pay for, read against the others.
Two Etch Engines run today. The first runs Southaven Homes, the Tennessee home builder our owners also run: its crews, its plans, its books and a marketing desk that answers leads, writes the agent email and reports every Monday. The second reads the marketing of a sixteen-location auto service business every day, from TV to ChatGPT ads, against the calls and bookings it brings in, and in its first weeks caught a review feed that had quietly stopped. We build them on a stack we know.
424agents on the list, mailed twice a month
42.6%open rate on the agent list
56.8%open rate on the buyer list
Live figures from the Southaven dashboard, September 2026.
- RepliedNew lead from the website form. Texted back in ninety seconds with two showing times.She picked Thursday at 4. Logged to the CRM.Booked
- DraftedSeptember agent email: five subject lines, three angles, written from this month’s real listings.Waits for Jessica’s edit before anything is sent.Awaiting approval
- Scheduled“Just listed” post for 435 Moncrief Ave to Facebook and Instagram, photos from the site.Fair Housing screen passed. Goes out at 11:30.Queued
- PublishedNew blog post, its homepage card and the sitemap, in one command.The next email picks it up automatically.Live
- ReportedWeekly numbers in the inbox: leads, replies, opens, follows, and what to do about them.Every Monday
Every send waits for a human yes.
MailerLiteKlaviyoFacebookInstagramTwilioAirtableGoogle WorkspaceQuickBooksNetlify
Plans
Priced by the month.
Three plans for local businesses and a custom plan for bigger ones. Ad spend is paid straight to the platforms, never marked up.
The first fix
Lead Follow-Up Fix.
$1,500then $300 a month to keep answering
What happens after someone fills in your form or calls after hours: a text back in under a minute with your booking link, one landing page or form put right, and tracking that counts it. Live in two weeks.
Card, PayPal or Venmo, through PayPal. After you pay, pick a time for the setup call.
One channel, done right
Starter.
$450/month
For a single location starting with paid ads.
- Google Ads or Facebook & Instagram ads, managed
- Google Business Profile tune-up and monthly posts
- Every new lead texted back in minutes
- A one-page report every month
Ads, email and social together
Growth.
$1,500/month
For businesses ready to show up everywhere their customers look.
- Google Ads and Facebook & Instagram ads
- Email marketing, two campaigns a month
- Social media, twelve posts a month
- Content drafted by AI from your own data, approved by you
Every channel, plus the engine
Pro.
$2,500/month
For businesses that want every dollar working and accounted for.
- Everything in Growth
- AI ads in ChatGPT, and AI visibility
- Retargeting and automatic review requests
- Weekly email
Bigger and more complex
Custom.
Quoted for you
For several locations, big budgets or a stack of systems.
- Multi-location and franchise marketing
- The Etch Engine built around your systems
- AI implementation across the business
- Quoted after a free checkup
Compare the plans · Websites from $500 · Brand creation from $1,500 · AI audits from $500 · Book a 20-minute call
Recent work
Recent work.
Three brands built end to end: websites, email programs, social and the dashboards that run them.
Southaven Homes.
Website, blog, agent and buyer email programs, social composer and the Engine that runs the whole desk.
WebEmailSocialEngine
Pleasures Boutique.
A site redesign concept and a recurring email program for a three-store retailer: a journal, an education series and a monthly digest.
WebEmailBrand
Dovetail Lifestyle.
Naming, identity and the launch site for a Florida estate-management and concierge company.
BrandWeb
On the record
Facts with names on them.
Not quotes. Numbers off the dashboards, with the client’s name attached.
16locations
A weekly email and a weekly Facebook post, written, designed and posted for sixteen locations across Alabama, Florida and Tennessee. Every week.
Budget Brakes · auto service · a client since 2014
42.6%opens
On a list of 424 real-estate agents, mailed twice a month — each send drafted from that month’s live listings, edited by a person, and reported every Monday.
Southaven Homes · home builder · the Engine since summer 2026
3recurring formats
A journal, an education series and a monthly digest, each built in Klaviyo with its own template so the team can keep it going — for a three-store retailer twenty years in.
Pleasures Boutique · retail · Alabama and Tennessee
Day one.name to launch
A name, a mark, a written voice and a launch site for a private estate-management company, from the first question to the day it went live.
Dovetail Lifestyle · estate management · Florida
Also worked with since 2014Real Change FitnessAlliant RealtyStanding Stone Pools & PatiosLegacy K FarmsCitywide Development
How it works
From checkup to booked jobs.
Five steps, the same every time. You approve everything before it goes anywhere.
- 1.
Checkup
A free look at your Google profile, website, ads, email and what AI assistants say about you. One page, two business days.
- 2.
Plan
Who you want to reach, what it should cost and the plan that fits. A number before any work starts.
- 3.
Launch
Ads, landing pages, tracking and follow-up live in two to three weeks.
- 4.
Answer
Every new lead texted back in minutes and sent to you, any hour.
- 5.
Report
Numbers every Monday, one page every month, and the next change to make.
The studio
One studio. Every discipline.
Etch is a digital marketing and AI studio in Brentwood, serving Nashville and Middle Tennessee since 2014. Ads, websites, content, email, AI and brand all happen under one roof, so the pieces are built to work together, and the owners are on every account.
Jessica DeckerOwner · creative director
Ryan DeckerOwner · systems & AI- Paid media.Google, Facebook, Instagram and ChatGPT ads, built, tested and reported.
- Web & development.Fast websites, landing pages, booking and tracking.
- Content & social.Posts, short video and the calendar that keeps them coming.
- Email & CRM.Campaigns, automations and lists kept clean.
- AI & data.Audits, workflows, assistants and the dashboards that tie it together.
- Brand & design.Names, logos, voice and everything they go on, print included.
Start a project
Tell us what needs to change.
More leads, faster follow-up, a list that has gone quiet, a launch, or one dashboard that finds the money in your business. Two sentences is plenty; we will come back with questions, and usually with a time for a short call.
Call or text Jessica615.400.7446
StudioBrentwood, TennesseeWorking with clients across Middle Tennessee and, for email, text, social and web, anywhere.
HoursMonday to Friday, 8 to 5 Central
Prefer to pick a time?Book a 20-minute call