16locations
A weekly email and a weekly Facebook post, written, designed and posted for sixteen locations across Alabama, Florida and Tennessee. Every week.
Budget Brakes · auto service · a client since 2014
Brentwood, Tennessee · marketing since 2014
Make your mark.
More customers. Less chasing.
Etch turns twelve years of marketing into growth systems for established businesses: leads answered in minutes, past customers brought back, the weekly work going out on schedule, and the numbers on your desk every Monday. Marketing where it belongs, AI where it helps, and a person approving every send.
Start hereA two-week Growth Assessment. Fixed price, quoted on the call.
FlagshipCustomer Reactivation: your dormant list, back in sixty days.
OngoingThe Etch Engine, run for a few clients at a time.
Start here
Three ways to start.
Every engagement begins with the assessment. Most continue into reactivation, because the fastest growth is usually sitting in a list you already own. Not ready to talk to anyone? Score yourself against the five questions in two minutes.
Two weeks · fixed price
Growth Assessment.
We audit how you get customers today, map where AI actually helps, and hand you a one-page plan: three prioritized moves, what each returns, and a 90-day schedule. Credited toward any build.
How the assessment works Sixty days · flagshipCustomer Reactivation.
We organize and segment the customers you already have, write a sequence of email, text and a postcard in your voice, automate the follow-up, and track every appointment and dollar it brings back.
Bring them back Ongoing · a few clients at a timeThe Etch Engine.
Your marketing desk on rails: leads answered in minutes, campaigns drafted from your real data, posts scheduled, blog published, and the report every Monday. Built on a stack we know.
Inside the EngineThe crafts
What’s inside every system.
Twelve years of doing the work by hand is why the systems work. These are the parts, and each is still available on its own.
The Etch Engine
Marketing that runs while you run the business.
We built the first Etch Engine for Southaven Homes, the Tennessee home builder our partners also run. It answers leads, writes the agent email, composes the social post, checks it for compliance, publishes the blog and reports every Monday. It has run their marketing desk since summer 2026. We build it for a few clients at a time, on a stack we know.
424agents on the list, mailed twice a month
42.6%open rate on the agent list
56.8%open rate on the buyer list
Live figures from the Southaven dashboard, September 2026.
- RepliedNew lead from the website form. Texted back in ninety seconds with two showing times.She picked Thursday at 4. Logged to the CRM.Booked
- DraftedSeptember agent email: five subject lines, three angles, written from this month’s real listings.Waits for Jessica’s edit before anything is sent.Awaiting approval
- Scheduled“Just listed” post for 435 Moncrief Ave to Facebook and Instagram, photos from the site.Fair Housing screen passed. Goes out at 11:30.Queued
- PublishedNew blog post, its homepage card and the sitemap, in one command.The next email picks it up automatically.Live
- ReportedWeekly numbers in the inbox: leads, replies, opens, follows, and what to do about them.Every Monday
Every send waits for a human yes.
MailerLiteKlaviyoFacebookInstagramTwilioAirtableGoogle WorkspaceQuickBooksNetlify
Proofs
Recent work.
A printer pulls a proof before the edition runs. These are ours: three brands, built end to end.
Southaven Homes.
Website, blog, agent and buyer email programs, social composer and the Engine that runs the whole desk.
WebEmailSocialEngine
Pleasures Boutique.
A site redesign concept and a recurring email program for a three-store retailer: a journal, an education series and a monthly digest.
WebEmailBrand
Dovetail Lifestyle.
Naming, identity and the launch site for a Florida estate-management and concierge company.
BrandWeb
On the record
Facts with names on them.
Not quotes. Numbers off the dashboards, with the client’s name attached.
42.6%opens
On a list of 424 real-estate agents, mailed twice a month — each send drafted from that month’s live listings, edited by a person, and reported every Monday.
Southaven Homes · home builder · the Engine since summer 2026
3recurring formats
A journal, an education series and a monthly digest, each built in Klaviyo with its own template so the team can keep it going — for a three-store retailer twenty years in.
Pleasures Boutique · retail · Alabama and Tennessee
Day one.name to launch
A name, a mark, a written voice and a launch site for a private estate-management company, from the first question to the day it went live.
Dovetail Lifestyle · estate management · Florida
Also on the plate since 2014Real Change FitnessAlliant RealtyStanding Stone Pools & PatiosLegacy K FarmsCitywide Development
Process
Drawn, cut, proofed, printed.
An etching is made in order, and so is a campaign. Five steps, the same every time, which is exactly why the fifth one can be handed to a machine.
- 1.
Draw
Who you are talking to and what you need them to do. One page, plain English, agreed before anything gets designed. This is the Growth Assessment.
- 2.
Cut
Copy, design and the plan for where it runs: email, text, print, social, web, or all of them at once.
- 3.
Proof.
You see every proof before it goes anywhere. Nothing sends without your yes. This is the rule the Engine is built around.
- 4.
Print
It goes out. On schedule, in your voice, to the right list, with the photos and the links already in place.
- 5.
Edition
Then it repeats. The Engine keeps the calendar, drafts the next one and puts the numbers in your inbox every Monday.
The studio
Two partners. One studio.
Etch started in 2014 as Jessica’s studio: email, print and social for businesses that needed a marketing department and could not hire one. Ryan came in from the building side, where he runs Southaven Homes and builds the systems that run it. Together we make the work, and now the machines that keep making it.
We are married, which means the studio never really closes, and small on purpose, which means the people you meet are the people who do the work.
Start a project
Tell us what needs to change.
More leads, faster follow-up, a list that has gone quiet, a launch, or a whole marketing desk on rails. Two sentences is plenty; we will come back with questions, and usually with a time for the assessment call.
Call or text Jessica615.400.7446
StudioBrentwood, TennesseeWorking with clients across Middle Tennessee and, for email, text, social and web, anywhere.
HoursMonday to Friday, 8 to 5 Central