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Email Marketing Works!

Email Campaigns Work

Email marketing is one of the most effective tactics for driving sales if it is done right. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Quality communication with your prospects and customers creates high quality clients. They will be waiting to hear from you and tell their friends about your company. If you are not utilizing this powerful method to stay connected to your potential customers, you are missing out. Below are some great statistics about email marketing that may suprise you and help you decide if an email marketing campaign should be implemented for your business.

  • For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)


  • 44% of email recipients made at least one purchase last year based on a promotional email. (

  • Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)

  • For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Adestra July 2012 Report)

  • 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)

  • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)

  • 72% of B2B buyers are most likely to share useful content via email. (Earnest Agency)

  • 56% of businesses say they plan to increase their use of email marketing in 2015. (The Small and Midsize Business Email Marketing Survey 2013)

  • Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)

  • Email ad revenue reached $156 million in 2012. (Interactive Advertising Bureau)

  • Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)

  • Email marketing spend grows 10% year over year. (Forrester 2011)

  • 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey)

  • For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)

  • 64% of decision-makers read their email via mobile devices. (TopRankBlog)

  • By 2016, the number will reach 4.3 billion. (The Radicati Group, Email Statistics Report, 2012-2016)


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