To advertise or not to advertise on Facebook?
To advertise or not to advertise on facebook. That is the question I hear all the time! I don't think anybody is using Facebook anymore is what we hear. Advertisers are questioning the relevancy of this powerhouse social media platform. When I hear these complaints, I think of the last time I took a trip. When I am on a plane or in the airport, I look to my side and there is that familiar blue and white facebook page no matter who I am sitting next to. Somebody is on it, right?
When clients try to tell me that Facebook is falling out of favor, I just turn to the numbers from comScore data that measures the U.S. mobile Internet audience on monthly basis. Below are the recent facts
Total U.S. mobile internet growth is up 43% year over year
Facebook’s share of internet time increased 15% from last year
Total U.S. facebook minutes increased 44% year over year as compared to 19% for the internet industry as a whole
These are encouraging date points that suggest that the social media giant is still dominate. What I see from the numbers, more people are using the Internet and more people are on Facebook!